EXPERIENCE

Established the creative standard for the work in the agency
Re-structured the creative and production team to have a definitive hierarchy
Collaborated with strategy team to re-imagine briefs to be more comprehensive and inspirational the creative team
Opened communication across departments to ensure seamless communication and execution of campaigns across Media, Influencer, and PR channels
Oversaw creative for over 20 clients
Managed 10 employees

May 2023 - Present

Built a creative team of 6 and established processes for one of the agency’s biggest clients
Led over 30 shopper marketing programs for the Kellogg’s Morning Foods brands
Partnered with strategy team to create unique opportunities for Kellogg’s at retail
Collaborated with external agencies to develop marketing experience plans for 5 brands
Managed Kellogg’s largest technological and scale promotional packaging projects
Directed 12 photo shoots and 12 video shoots for print, digital and social content
Presented retailtainment concepts giving Walmart shoppers new, immersive avenues in which to explore and experience Kellogg’s brands

January 2018 - May 2023

Ideated the full retail, digital, and experiential marketing plan for Nature Made vitamins
Developed marketing strategies for retail activations at Target, Walgreens and Walmart
Rebranded and modernized Indian food company's social and digital presence
Worked closely with account team to establish creative timelines and expectations, within the scope of work, to maintain client satisfaction
Mentored and managed junior art directors and production team

March 2015 - January 2018

Conceptualized storyline and visuals for Behr Paint television commercial
Developed social campaign for Sweet’N Low, complete with microsite and visual content
Designed graphics for the Scotsman Ice Truck and materials for consumer voting campaign
Art directed print advertisements for clients in the food, shelter, and services categories

January 2014 - March 2015

Created content sharing applications for web and iOS platforms
Generated, from concept to completion, over 60 interactive marketing pieces in 3 months
Managed a creative team of 6 to produce in-house social media campaign
Developed summer training program resulting in 10 interns and 4 new hires
Pitched new campaigns and maintained relationships with clients including a global telecom
Filmed and competed on an advertising reality show, AMC’s The Pitch
Redesigned and launched websites to meet new branding goals

April 2010 - December 2013

October 2009 - April 2010

July 2007 - November 2008

Bachelor of Fine Arts, Visual Communications Degree

Northern Illinois University

May 2007