Issue
Moms see Pop-Tarts as something that needs to be crossed off the list for breakfast. She throws the box in the cart and doesn’t give it another thought.
Insight
Mom feels intense pressure to bring home products that feed her teen at key moments throughout the day
The Challenge
Push mom to think about Pop-Tarts differently by showing her how Pop-Tarts fulfill her teen’s needs throughout the day.
Creative Idea
Pop-Tarts: Crazy good no matter how you eat them
For the holidays, we invited Safeway Albertson’s shoppers to add a personal twist to Pop-Tarts by cutting them into festive shapes with cookie cutters. Through digital media and trade offers, we promoted this ingenious dessert hack made Pop-Tarts even more personalized and sharable than before.
Retail Specific Activation
