Our objective was to help Kellogg’s become leaders in retailtainment, exceeding shopper’s Walmart expectations and giving them new, immersive avenues in which to explore and experience Kellogg’s brands. We used an AI trend forecasting tool, “the Q” to identify incoming 2021 trends for Kellogg’s and Walmart – kidulting, absurdism and frictionless experiences. These trends helped inform our creative direction to reinvigorate Walmart shoppers’ love for cereal by creating a premium, brag-able family time experience.
Kellogg’s Corner
So we created a destination called the Kellogg’s corner. It was a mobile experience containing three branded pods. In the first pod, Kids can set reading goals and browse books available through Kellogg’s Feeding Reading promotion. After lounging in the reading nook, visitors can move on down to the innovation sampling station to try Kellogg’s newest flavors: Wendy’s Frosty Chocolatey Cereal, Cheez-It Puff’d and Frosted Maple Flavor Eggo Pop-Tarts. Additionally, families can learn all about how Kellogg’s is becoming more sustainable through improving farming practices, and how they can be more sustainable themselves.
