Get Back to Nature
Back to Nature is a natural and organic macaroni and cheese brand. They value appreciating all that nature provides and creating simply delicious food. To spread awareness of this new brand, my team at Upshot created a social media campaign that got back to the basics, highlighting the creativity and fun in every delicious bite of Back to Nature macaroni & cheese.
We worked with photographer Jason Little to create 8 unique scenes for each package. We tapped in to childhood creativity and the love of the outdoors for the design. Each thumb-stopping image was then posted to social media, to inspire families with kids to purchase the product.
