Rise Up to Shine

Since 1983, the Dollar General Literacy Foundation has helped thousands of adult learners set their sights higher and given them the skills to soar. Kellogg’s has been working in partnership with the DGLF for the past six years. A monetary donation is made to the DGLF, but this year we also helped shine a spotlight on the accomplishments of five amazing women who have benefitted from program. They were featured on packages of Kellogg’s cereals sold only at DG. And their stories were told through video on digital and social channels.

Rise Up to Shine became more than a call to action, it became a beacon of hope and positivity with the promise of a fresh start to inspire us all. This effort helped Kellogg’s win Dollar General’s Vendor of the Year award.